The “International Accounting and Control” team specializes in the fields of accounting theory, financial accounting, management control, sustainability, internal and external auditing, history of accounting and organizational theory.

The “Marketing” team focuses its research on the following fields:

• Strategic marketing: pricing, customer loyalty, brand equity and brand personality, influence of the marketing function within an organization, etc.
• Wine marketing: as both a product and sector.

The “Entrepreneurship” team focuses on the following research fields:

• The entrepreneurial process: business ideas, business opportunities, business models, strategic vision, business plans.
• EIRPs: Early and rapid-internationalization businesses
• Entrepreneurial teams
• Business creation stemming from a research transfer process
• The management of start-ups

The “Banking and Financial Management” team is led by Mrs. Joanne HAMET, a university professor, and focuses its research around two main areas:

• Funding
• Management, guidance and control issues.

The members of the “Human Resources” team have been working since 2014 on research around the fields of organizational behavior, career management and employer brand.